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Product analytics for every team
Event-based product analytics for tracking user behavior and engagement.
A product analytics platform for tracking user behavior with funnels, retention and flows, moved to transparent event-based pricing in 2026, with a generous free tier.
Mixpanel is a product analytics platform. It tracks the actions (events) users take in a product and turns them into funnels, retention curves, flows and cohort analysis, so teams can understand and improve engagement.
Mixpanel focuses on behavioral product analytics: instead of pageviews, it tracks events (button clicks, sign-ups, purchases) and offers Insights for trends, Funnels for conversion, Flows for user paths and Retention for cohorts, plus session replay and Spark AI queries. It's known for a fast, self-serve interface that product managers can use without SQL.
Mixpanel switched its default pricing from monthly tracked users (MTUs) to event-based pricing in February 2026, which many teams find more transparent, you pay for the events you track. There are no per-seat fees; all plans include unlimited seats. Existing MTU customers can stay on that model or migrate.
The Free plan is generous (1M events a month, unlimited seats, core reports, 10K session replays). Growth keeps the first 1M events free then bills $0.28 per 1,000 events (with add-ons like group analytics and data pipelines), so the price tracks volume from $0. Enterprise is custom (an MTU-based option starts around $20,000/year) with governance and SSO. A startup program offers Growth free for 12 months.
Switched from MTUs to transparent per-event pricing in 2026.
Unlimited seats on every plan.
1M events a month with core reports at no cost.
Funnels, retention and flows without SQL.
Best for
Company
Freemium
Free plan available
Web, API
Trend and metric analysis.
Conversion funnel analysis.
User path visualization.
Cohort retention reports.
Watch user sessions (10K/month free, 20K on Growth).
AI-assisted analytics queries.
SlackShare reports and alerts in Slack.$0/month
Up to 1M events/month, unlimited seats, core reports (Insights, Funnels, Flows, Retention), 10K session replays and Spark AI queries.
$0/month
First 1M events free, then $0.28 per 1,000 events. Unlimited seats and reports, 20K session replays, behavioral cohorts.
Custom pricing; contact sales. Unlimited events, data governance, SSO/SCIM and dedicated support. An MTU-based option starts around $20,000/year.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Mixpanel is a product analytics platform for tracking user behavior with funnels, retention and flows, which moved to transparent event-based pricing in February 2026. It has no per-seat fees and a generous free tier.
Plans: Free ($0, 1M events/month), Growth (first 1M events free, then $0.28/1,000 events) and Enterprise (custom; MTU option from ~$20,000/year). A startup program offers Growth free for 12 months.
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