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Digital analytics for building better products
Digital analytics platform for product analytics, experimentation, and CDP.
A digital analytics platform for product analytics, session replay, experimentation and feature flags, priced by usage (events/MTUs), with a generous free tier.
Amplitude is a digital analytics platform used to understand user behavior and improve products. Beyond core product analytics, it bundles session replay, A/B experimentation, feature flags, CDP features and AI agents.
Amplitude is one of the leading product analytics platforms, aimed at teams that want to analyse behavior deeply and act on it: funnels, retention, behavioral cohorts, causal insights and experimentation in one place. It has expanded from analytics into a broader suite covering session replay, feature flags, web experimentation, guides and surveys, and AI agents.
Pricing is usage-based and starts free. Amplitude bills by usage (events, with a monthly-tracked-user option), not per seat, so unlimited team members can use it and cost tracks your product's scale. Usage above a plan's included volume drives the bill, which is why teams often feel cost pressure within months as instrumentation grows.
The Free (Starter) plan is generous, 2M events a month, session replay, unlimited feature flags, web experimentation and unlimited seats, with no credit card. Plus starts at $0 (some views list it from $49/month) and scales with volume for early-stage startups. Growth and Enterprise are custom-quoted, adding causal insights, predictive audiences, SSO and governance. A startup program offers a year free.
Analytics plus session replay, experimentation, feature flags and AI agents.
Billed by usage (events/MTUs); unlimited team members.
2M events a month with replay and experimentation at $0.
Causal insights and A/B testing on higher tiers.
Best for
Company
Freemium
Free plan available
Web, API
Funnels, retention, cohorts and paths.
Record and review user sessions.
A/B and web experimentation.
Unlimited feature flags.
Group users by behavior (more on Growth).
Causal analysis on Growth and up.
$0/month
No credit card. 2M events/month, session replay, unlimited feature flags, web experimentation, AI agents and unlimited seats.
$0/month
Starts at $0 (some views list from $49/month), scaling with event/MTU volume. Unlimited product analytics and behavioral cohorts for growing teams.
Custom, usage-based pricing; contact sales. Causal insights, anomaly monitoring, predictive audiences, real-time streaming and SSO.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Amplitude is a digital analytics platform for product analytics, session replay, experimentation and feature flags, priced by usage (events, with an MTU option) rather than per seat, with a generous free tier.
Plans: Free/Starter ($0, 2M events/month, unlimited seats), Plus (from $0, usage-based), Growth (custom) and Enterprise (custom). A startup program offers a year free.
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