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Turn emails into revenue
Email marketing and automation platform for small businesses.
A widely used email marketing and automation platform with templates, audience management, basic CRM and AI tools, priced by contact count; owned by Intuit.
Mailchimp is an email marketing platform. Businesses use it to build and send campaigns and newsletters, manage audiences, automate customer journeys and track results, with a large template library and deep integrations.
Mailchimp is one of the most widely used email marketing tools, known for an easy editor, a big template and integration library, and a large ecosystem of tutorials and agencies. Beyond campaigns, it offers audience management, segmentation, automations (customer journeys), landing pages, basic CRM and AI-assisted content.
Pricing is contact-based: the monthly bill scales with the number of contacts in your audience rather than how much you send, and Mailchimp counts all contacts (including unsubscribed) toward the total. Each plan also caps monthly sends as a multiple of your contact count.
The Marketing plans are Free (a reduced tier for evaluation), Essentials ($13/month, newsletters and basic automation), Standard ($20/month, the recommended tier with multi-step automation and AI) and Premium ($350/month, large lists and advanced features). SMS, transactional email and websites are separate, additionally priced products. Mailchimp is owned by Intuit.
The bill scales with audience size, not send volume, and counts all contacts.
Extensive templates and 300+ integrations.
Multi-step automation with branching on Standard and up.
AI-assisted creative and content generation.
Best for
Company
Freemium
Free plan available
Web, iOS, Android
Drag-and-drop editor with templates.
Contacts, segments and tags.
Multi-step automation (Standard and up).
Test campaigns (multivariate on Premium).
Build pages and signup forms.
Campaign analytics and comparative reports.
ShopifySync ecommerce data and customers.
CanvaDesign assets with Canva.$0/month
Reduced tier for evaluation: around 500 contacts and 1,000 monthly sends (recently tightened), 1 user, Mailchimp branding.
$13/month
From $13 at 500 contacts ($9.75 annually); scales with contacts. Removes branding, adds A/B testing and basic automation.
$20/month
From $20 at 500 contacts ($15 annually); scales with contacts. Multi-step automation, AI and personalization. Recommended tier.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Mailchimp is a widely used email marketing and automation platform with templates, audience management, customer journeys, basic CRM and AI tools. Pricing is contact-based and counts all contacts. Owned by Intuit.
Marketing plans: Free (evaluation), Essentials ($13/month), Standard ($20/month, recommended) and Premium ($350/month). SMS, transactional email and websites are separate products.
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