tl;dv
AI meeting recorder for sales and customer teams
No reviews yetView product
Power smarter digital relationships
Marketing automation platform for email and SMS, focused on ecommerce.
An ecommerce-focused email and SMS marketing platform (now 'the B2C CRM'), with deep Shopify integration, priced by active profiles.
Klaviyo is a marketing and customer-data platform built for ecommerce. It unifies customer data, then powers highly targeted email, SMS and WhatsApp campaigns and automations, with the same feature set at every pricing tier.
Klaviyo is built around unified customer profiles: it captures behavioural and purchase data (especially from Shopify, its primary integration) and uses it for segmentation, predictive analytics and automated flows like abandoned-cart and post-purchase. In 2026 it positions itself as 'the B2C CRM', extending beyond email into SMS, WhatsApp, reviews, service tools and analytics.
A distinctive point: every paid email tier includes the same features, from unified profiles and 350+ integrations to predictive analytics and AI. What changes as you pay more is capacity, contact count and send volume, not functionality.
Pricing is by active profiles (contacts who can receive marketing), a model Klaviyo moved to in 2025. The Email plan starts at $20/month for 500 contacts and scales in bands; the Email + Mobile plan adds SMS/WhatsApp credits for roughly $15 more at each tier. A free plan covers 250 profiles. Self-serve plans are billed monthly with no annual discount.
Billed by contacts who can receive marketing, not all contacts.
All paid tiers share the full feature set; only capacity scales.
Captures checkout, product and behavioural data natively.
Add mobile channels via a credit-based Mobile plan.
Best for
Company
Freemium
Free plan available
Web, iOS, Android
Full customer data and history in one profile.
Behavioural and predictive segmentation.
Automated email and SMS flows.
Predictive CLV, churn and next-order timing.
Mobile messaging via credit-based Mobile plan.
Collect and display product reviews (add-on).
ShopifyDeep native integration for ecommerce data.$0/month
Up to 250 active profiles, 500 monthly email sends and 150 SMS/MMS credits, with Klaviyo branding and 60 days of email support.
$20/month
From $20 at 500 contacts; scales by active-profile band (e.g. ~$100 at 5,000, ~$150 at 10,000). ~10x contacts in monthly sends.
$35/month
From ~$35 at 500 contacts; adds SMS, MMS and WhatsApp with bundled credits, roughly $15 more than Email at each tier.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Klaviyo is an ecommerce-focused email and SMS marketing platform (now 'the B2C CRM') with deep Shopify integration and predictive analytics. It's priced by active profiles, and every paid tier shares the same features, only capacity scales.
Plans: Free (250 profiles), Email (from $20/month), Email + Mobile (from ~$35/month) and Enterprise (250,000+ profiles). No annual discount on self-serve plans.
0.0
Based on 0 reviews
Be the first to review Klaviyo.
Write a review
MailchimpTurn emails into revenueGeneral email marketing platform, cheaper at smaller lists.
0WingsView
ConvertKitEmail marketing for creatorsCreator-focused email platform with subscriber-based pricing.
0WingsViewAI meeting recorder for sales and customer teams
Build an AI workforce of agents