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Email marketing for creators
Creator-focused email marketing platform (formerly ConvertKit), now Kit.
Kit (formerly ConvertKit) is an email marketing platform built for creators, with automations, landing pages and built-in monetization, priced by subscriber count.
Kit, formerly ConvertKit, is an email marketing platform designed for online creators, bloggers, authors, podcasters and course sellers, who want to build, grow and monetize an email list. It rebranded from ConvertKit to Kit in October 2024.
Kit is built narrowly around creators rather than general small-business marketing. It uses a tag-based subscriber model, visual automations and sequences to nurture an audience, unlimited landing pages and sign-up forms, and built-in Commerce to sell digital products and paid newsletter subscriptions through Stripe. A creator network and referral tools help grow the list.
All plans include unlimited email sends; you're billed by the number of active subscribers, not by volume, and duplicate contacts across forms aren't double-counted. Pricing scales as your list grows.
The Free (Newsletter) plan is unusually generous, up to 10,000 subscribers, but limited (as of 2026, no automations or A/B testing, Kit branding, one user). Creator adds unlimited visual automations, sequences, integrations, SMS and branding removal. Creator Pro adds subscriber engagement scoring, deliverability reporting, unlimited users and a referral system. Prices rose about 35% in 2025.
Tag-based subscribers, automations and monetization aimed at creators.
Free up to 10,000 subscribers with unlimited sends.
Billed by active subscribers, not by email volume.
Sell digital products and paid subscriptions via Stripe.
Best for
Company
Freemium
Free plan available
Web, iOS
Send one-off newsletters and emails.
Build automated subscriber journeys (Creator and up).
Automated email sequences.
Unlimited landing pages and sign-up forms.
Tag-based subscriber organisation.
Sell digital products and paid subscriptions via Stripe.
StripeProcess payments for products and subscriptions.
ShopifySync ecommerce customers.
ZapierConnect to other apps.$0/month
Up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. No automations or A/B testing; Kit branding; 1 user.
$39/month
From $39/month at 1,000 subscribers ($33 billed annually); scales with list size. Removes branding and adds automations.
$79/month
From $79/month at 1,000 subscribers ($66 billed annually); scales with list size. Adds analytics and referrals.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Kit (formerly ConvertKit) is an email marketing platform built for creators, with tag-based subscribers, visual automations, landing pages and built-in monetization. It's priced by subscriber count with unlimited sends.
Plans: Newsletter (free, up to 10,000 subscribers), Creator (from $39/month, $33 annually) and Creator Pro (from $79/month, $66 annually). Prices scale with list size.
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