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Understand how users experience your site
Behavior analytics tool with heatmaps, recordings, and feedback.
A product-experience insights tool combining heatmaps, session recordings, surveys and user interviews across three products (Observe, Ask, Engage), now part of Contentsquare.
Hotjar is a behavior-analytics and feedback platform. It shows how people use a website through heatmaps and session recordings (Observe), collects feedback via surveys (Ask), and recruits users for interviews (Engage).
Hotjar helps teams understand the 'why' behind user behavior. Observe records sessions and builds heatmaps of clicks, scrolls and movement; Ask runs on-site surveys and feedback widgets; and Engage recruits and schedules user interviews. Together they complement quantitative analytics tools with qualitative insight into UX friction.
Hotjar merged into Contentsquare in mid-2025, but keeps its familiar branding and plan names. Pricing is split across the three products, each sold separately per site with four tiers (Basic/Plus/Business/Scale), and metered by daily sessions (Observe), survey responses (Ask) or interviews (Engage). Adding all three products, or multiple sites, stacks the cost.
Each product has a free Basic tier: Observe captures 35 daily sessions free. Observe Plus is $32/month annually (100 daily sessions), Business $80/month (500 sessions) and Scale $171/month (1,500 sessions); monthly billing is about 20% higher. Ask and Engage have their own tier prices.
See clicks, scrolls and full session replays with Observe.
Collect feedback (Ask) and recruit interviews (Engage).
Observe, Ask and Engage each have their own tiers and pricing.
Observe Basic captures 35 daily sessions at no cost.
Best for
Company
Freemium
Free plan available
Web, API
Visualise clicks, scrolls and movement.
Replay individual user sessions.
On-site surveys and feedback widgets (Ask).
Recruit and schedule interviews (Engage).
Detect rage clicks and other friction (higher tiers).
Analyse conversion funnels (Scale).
SlackGet feedback and survey notifications.
HubSpotSync feedback to HubSpot.
ZapierConnect to other apps.$0/month
Free: up to 35 daily sessions for heatmaps and recordings, plus unlimited feedback widgets.
$32/month
Billed annually ($39 monthly). 100 daily sessions.
$80/month
Billed annually ($99 monthly). 500 daily sessions, frustration signals and custom integrations. Scales up to very high session volumes.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Hotjar is a product-experience insights tool combining heatmaps, session recordings, surveys and user interviews across three separately-sold products (Observe, Ask, Engage), now part of Contentsquare. Pricing is per site, metered by daily sessions, responses or interviews.
Observe: Basic (free, 35 daily sessions), Plus ($32/month annual), Business ($80), Scale ($171). Ask and Engage are priced separately.
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