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Behavioral data analytics platform
Digital experience analytics with session replay and autocapture.
A behavioral data and digital experience analytics platform pairing high-fidelity session replay with product analytics and AI, sold on quote-based, session-priced plans.
FullStory is a digital experience intelligence platform. It automatically captures user interactions on websites and apps, then pairs high-fidelity session replay with product analytics and AI to show what users do and why journeys break down.
FullStory's 'autocapture' records user interactions without manual event tagging, so teams can replay sessions, build funnels and heatmaps, detect frustration signals (rage clicks, dead clicks) and analyse behavior across web and mobile. StoryAI adds AI-powered session summaries and cross-session insight, surfacing friction and recommendations.
The platform has grown into three product lines (its core Analytics, plus in-app engagement and workflow intelligence), each with its own plans and add-ons. Mobile app support, data pipelines and advanced security are common add-ons that raise the total.
FullStory doesn't publish list pricing; plans (typically Business, Advanced, Enterprise) are quote-based and priced by monthly session volume, tier and contract length. There's a free tier (reported around 30,000 sessions a month). Reported market data puts SMB contracts around $27,000-30,000/year and Enterprise around $80,000-94,000/year, with session overages and mobile support adding materially to the bill.
Records interactions automatically, no manual event tagging.
Pairs product analytics with high-fidelity replay.
AI session summaries and cross-session friction insights.
Session-priced plans quoted by sales; a free tier exists.
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Company
Freemium
Free plan available
Web, iOS, Android, API
Automatic interaction capture without event tagging.
High-fidelity replay of user sessions.
Funnels, journeys, segmentation and dashboards.
Click and interaction heatmaps.
Rage-click and dead-click detection.
AI session summaries and opportunity detection.
$0
Free tier reported at around 30,000 sessions per month with session replay and core analytics, for evaluation and small sites.
Quote-based, session-priced. Session replay, product analytics and StoryAI session summaries.
Quote-based. Adds advanced product analytics, funnels, segmentation and integrations; StoryAI included.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
FullStory is a behavioral data and digital experience analytics platform pairing high-fidelity autocapture session replay with product analytics and StoryAI. Pricing is quote-based and session-priced, with a free tier (~30,000 sessions/month).
Plans (quoted): Business, Advanced and Enterprise. Reported contracts run ~$27,000-30,000/year (SMB) to ~$80,000-94,000/year (Enterprise); mobile support and overages add cost.
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