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The all-in-one sales intelligence platform
Sales intelligence and engagement platform with a large B2B contact database.
A sales intelligence and engagement platform combining a large B2B contact database with sequencing, dialer and CRM features, priced per seat with a credit system.
Apollo.io is an all-in-one sales platform. It pairs a large B2B contact and company database with prospecting filters, email and multichannel sequences, a dialer and lightweight CRM features, so sales teams can find leads and reach out from one tool.
Apollo is used by sales teams to build lead lists from its database of hundreds of millions of contacts, then run outbound: automated email sequences, a built-in dialer with call recording (on higher tiers), buying-intent data and analytics. A Chrome extension reveals contact info across the web, and it integrates with CRMs like Salesforce and HubSpot.
Pricing is per seat across four tiers, with a credit system layered on top. Credits (for revealing emails, phone numbers and exports) are pooled at the organisation, not per user, and heavy enrichment can consume them quickly, which is where real cost diverges from the sticker price. Professional-tier 'unlimited' email credits are subject to fair-use limits.
Free is genuinely useful for evaluation (one user, capped credits, 2 sequences). Basic ($49/user/month annually) adds unlimited sequences and CRM integration; Professional ($79/user annually) adds the US dialer, call recording and A/B testing; Organization ($119/user annually, 3-seat minimum) adds the international dialer, SSO and advanced security.
Hundreds of millions of contacts and companies for prospecting.
Database, sequences, dialer and analytics in one platform.
Seat pricing with an org-level credit pool for data.
Reveal contact info anywhere on the web.
Best for
Company
Freemium
Free plan available
Web, Chrome extension, API
Search hundreds of millions of contacts and companies.
Automated email and multichannel outreach.
Built-in US dialer with call recording (Professional); international (Organization).
Intent topics to prioritise leads.
Reveal contact info across the web.
Sync with Salesforce and HubSpot (Basic and up).
HubSpotSync data with HubSpot.$0/month
One user: capped email, mobile and export credits, 2 active sequences, Chrome extension and basic filters.
$49/user/month
Billed annually ($59 monthly). Unlimited sequences, CRM integration, waterfall enrichment and intent topics.
$79/user/month
Billed annually ($99 monthly). Adds US dialer, call recording, A/B testing and automated workflows.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Apollo.io is a sales intelligence and engagement platform combining a large B2B contact database with sequencing, a dialer and CRM features. It's priced per seat with an org-level credit system for data.
Plans (annual): Free ($0, 1 user), Basic ($49/user), Professional ($79/user, US dialer), Organization ($119/user, 3-seat minimum, international dialer and SSO). Monthly billing runs ~20% higher.
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