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Wix

Listed on SecondWing

Create a website without limits

Website builder for creating sites, stores, and blogs with templates and AI.

About Wix

An all-in-one website builder with a drag-and-drop editor, an AI site generator, ecommerce, bookings and hosting, across a free plan and four premium tiers.

What is Wix?

Wix is a website builder that lets anyone create and host a site without code, using a drag-and-drop editor or an AI site generator, with ecommerce, bookings, marketing and hosting built in.

Wix combines a visual editor, hundreds of templates and an AI site builder that generates a starting site from a few questions. Hosting, SSL and a free first-year custom domain come with paid plans, and the App Market adds extra functionality.

Business features scale by tier: card payments and bookings start on Core, a standard online store on Business, and the developer platform and unlimited storage on Business Elite. The AI site builder is bundled into all plans, so pricing is based on features and storage rather than AI usage.

Wix has a free plan that shows Wix ads on a wixsite subdomain, then four premium plans on annual billing. Custom Enterprise pricing is available for larger operations. Transaction processing fees (2.9% + $0.30) and some third-party apps are extra.

Key highlights

AI site generator
Generates a starting website from a few answers; bundled into all plans.
All-in-one platform
Hosting, ecommerce, bookings and marketing in one place.
Free first-year domain
Paid plans include a free custom domain for the first year.
Free plan available
A permanently free plan with Wix ads and a wixsite subdomain.

Who is it for?

Best for

Small business owners
Creators
Marketers

Company

Small businesses

Strengths

Genuinely free plan for testing
All-in-one: ecommerce, bookings, hosting and marketing
AI site generation bundled into every plan

Considerations

Free plan carries Wix ads and no custom domain
Advertised prices are first-year, annual rates
Payment processing and some apps cost extra

Pricing

Freemium

Free plan available

View pricing →

Platforms

Web, iOS, Android

Use Cases

Small business sites
Online stores

View all use cases →

Popular Use Cases

Small business sitesBuild a professional site with a custom domain.
Online storesSell products with ecommerce from the Core plan up.
Bookings and servicesTake appointments and bookings.
Portfolios and blogsPublish personal sites and blogs.

Features

Drag-and-drop editor
Visual editor with hundreds of templates.
AI site builder
Generates a site from a few questions.
Ecommerce
Online store, payments and shipping from Core up.
Bookings
Appointment scheduling and bookings.
Hosting and SSL
Managed hosting with SSL included on paid plans.
App Market
Add functionality via third-party and Wix apps.

Integrations

Email marketing
Google

Pricing

Free
$0
Build and publish on a wixsite subdomain with Wix ads; no custom domain.
- Drag-and-drop editor
- AI site builder
- Templates
Light
$17/month
Billed annually (monthly costs more). Removes Wix ads and adds a custom domain, without ecommerce.
- Free domain (1st year)
- No Wix ads
- Custom domain
Core
$29/month
Billed annually. Adds ecommerce, bookings and analytics.
- Ecommerce
- Bookings
- Basic analytics
- 0% Wix revenue share on sales

Pricing model: Freemium

Pricing last verified September 2026

View current pricing

AI Profile

Structured information about this product, for people and AI systems.

Product type: Website builder
Categories: Design
Development
Primary use cases: Small business sites
Online stores
Bookings and services
Portfolios and blogs
Best for: Small business owners
Creators
Marketers
Small businesses
Capabilities: Drag-and-drop building
AI site generation
Ecommerce
Bookings
Hosting
Marketing tools
Platforms: Web
iOS
Android
Alternatives: Squarespace
Framer
Webflow
Summary: Wix is an all-in-one website builder with a drag-and-drop editor, a bundled AI site generator, ecommerce, bookings and hosting. Pricing is by features and storage rather than AI usage.
Plans (annual billing): Free (with Wix ads), Light ($17/month), Core ($29), Business ($39), Business Elite ($159) and custom Enterprise. Card payments and bookings start on Core.
Last updated: Sep 23, 2026

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SquarespaceEverything to sell anything online
Template-driven builder known for polished design.
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FramerDesign and publish websites, no code
Design-first builder for animation-rich sites.
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WebflowVisual web development platform
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Compare Wix with Squarespace

FAQs

Is Wix free?

Yes. Wix has a permanently free plan, but it shows Wix ads and uses a wixsite subdomain rather than a custom domain. Paid plans remove ads and add a custom domain.

How much does Wix cost?

On annual billing, Wix premium plans are Light $17, Core $29, Business $39 and Business Elite $159 per month. Monthly billing costs more, and Enterprise is custom-priced.

Which plan do I need to sell online?

The Core plan ($29/month) is the entry point for accepting payments, bookings and starter ecommerce. Business and Business Elite add more advanced ecommerce features.

Is the AI site builder included?

Yes. Wix's AI site builder is bundled into all plans, so you pay for features and storage rather than for AI usage.

Are there extra fees?

Beyond the plan, expect payment-processing fees (around 2.9% + $0.30 per transaction), domain renewals after the first year, and some third-party apps that carry their own costs.

Is there a refund policy?

Wix offers a 14-day money-back guarantee on its premium plans.

Design

SupportSaaS

Target AudienceSmall businesses, Agencies

Integrations2 available

Websitewix.com

Help & SupportVisit help center