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Grow your audience on social media
Social media management tool for scheduling and publishing posts.
A simple social media scheduling and management tool, priced per connected channel rather than per user, with a genuinely usable free plan and an AI Assistant.
Buffer is a social media management tool for scheduling, publishing and analysing posts across platforms. It's known for a clean, queue-based interface and a per-channel pricing model that's friendly to solo creators and small teams.
Buffer keeps social media management simple: you connect channels (each Facebook Page, Instagram account, LinkedIn profile or X account is one channel), add posts to a queue, and Buffer publishes them on a schedule. It includes an AI Assistant for captions and ideas, basic analytics, a hashtag manager and first-comment scheduling, on all plans.
Its defining feature is pricing by connected channel, not by user. Rates fall as you add channels (volume discounts kick in past 10 and 50 channels), which suits people managing a handful of accounts but adds up for agencies running many brands.
The free plan is genuinely usable: 3 channels with 10 queued posts each, no time limit. Essentials ($5/channel/month annually) removes scheduling limits and is single-user; Team ($10/channel/month annually) adds unlimited team members, roles and approval workflows. There's no enterprise tier with deep listening or governance, which is where heavier tools like Hootsuite differ.
You pay per connected social channel; rates fall as you add more.
3 channels with 10 queued posts each, no time limit.
One of the clearest schedulers in the category.
Caption ideas and rewriting on all plans.
Best for
Company
Freemium
Free plan available
Web, iOS, Android
Queue-based publishing across platforms.
Caption ideas and rewriting on all plans.
Post analytics and engagement metrics.
Save and reuse hashtag groups.
Schedule first comments for Instagram and TikTok.
Set posting schedules per channel.
CanvaDesign posts with Canva.$0/month
Up to 3 channels with 10 queued posts each (no time limit), AI Assistant and 30-day analytics.
$5/channel/month
Billed annually ($6 monthly), per channel, single user. Unlimited scheduling and fuller analytics. Volume discounts past 10 channels.
$10/channel/month
Billed annually ($12 monthly), per channel. Adds unlimited team members, roles and approval workflows.
Pricing model: Freemium
Pricing last verified September 2026
View current pricingStructured information about this product, for people and AI systems.
Buffer is a simple social media scheduling and management tool, priced per connected channel rather than per user, with a genuinely usable free plan (3 channels) and an AI Assistant on all plans.
Plans: Free ($0, 3 channels), Essentials ($5/channel/month annually, single user) and Team ($10/channel/month annually, unlimited users and approvals). Rates fall with volume.
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